By  on July 31, 2012

NEW YORK — Coach Inc. is flexing its artistic muscle.

The accessories brand is teaming with Rem Koolhaas’ architectural firm, Office for Metropolitan Architecture, to design its flagship shop-in-shop at Macy’s Herald Square and the Coach Omotesando flagship in Tokyo.

“We chose Rem and OMA for their ability to blend bold artistic vision, the rigorous needs of the retail environment and the history and heritage of Coach,” said Reed Krakoff, the company’s president and executive creative director. “We’re evolving the Coach brand and as part of that, we are seeking out the best talent worldwide. We are thrilled to have the opportunity to collaborate with Rem and his team.”

 

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