By  on October 17, 2005

NEW YORK — Coach is growing its retail empire on both coasts.

The $1.7 billion accessories company next month will mark the opening of a flagship in Los Angeles and unveil the redesigned New York flagship at 57th Street and Madison Avenue.

The Beverly Hills boutique, at 327 North Rodeo Drive, alongside designer shrines Tod's, Christian Dior and Max Mara, opens on Nov. 4. The store will represent the brand's redefined aesthetic as a modern, clean sensibility, which is being applied to all of the chain's 284 stores in North America.

Designed by the Coach Architecture Group under the direction of Reed Krakoff, company president and executive creative director, the 3,365-square-foot store has a facade of Spanish Alicante limestone panels and stainless steel with an asymmetrically set door, allowing for plenty of light. The interior features materials such as marble floors from Carrera, Italy; whitewashed sycamore and bleached walnut woods, and a 25-foot skylight.

The store will feature the brand's handbags, shoes, outerwear and smaller accessories on a single floor. The merchandise will be tailored to the West Coast clientele and exclusive items will be available, such as a monogram frame clutch in Coach's Signature Optic C fabric, made in honor of the store's opening.

On Nov. 9, Coach will host a luncheon to benefit Epidermolysis Bullosa Medical Research Foundation and celebrate the store's opening, at an off-site location in Beverly Hills.

"Being on Rodeo Drive is an honor," Mike Tucci, president of the Coach retail division in North America, said in a statement. "A new flagship on Rodeo Drive will allow Coach to build and expand on an already-successful market for us in Southern California. Our three existing Los Angeles locations, in Beverly Center, Century City and The Grove at Farmer's Market, will only flourish with the addition of the new flagship."

In Manhattan, the firm has worked with the New York Landmarks Preservation Commission to renovate its flagship, located in the historic Art Deco-style Fuller Building designed by Walker & Gillette, where it has been since 1994. The two-tier store, which was two years in the making, has expanded to 10,000 square feet from 6,500 square feet and will reopen on Nov. 18. The third level will be used for administrative offices.

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