By  on September 21, 2007

ATLANTA — The success of Cocona Inc. has put the Longmont, Colo.-based natural fiber innovator in a growth mode.

Cocona has received an undisclosed major capital investment from Fairhaven Capital, a leading early- and growth-stage venture capital firm based in Boston.

The funding to fuel growth also brought about a name change from the company’s former name, Traptek, LLC, to Cocona Inc.

Starting with activated carbon derived from recycled coconut shells, Cocona has launched a series of coatings, fibers, yarns and fabrics under the Cocona brand, and has licensed more than 45 brands in North America and Europe to use Cocona fabrics and yarns. They include Cutter & Buck, Izod, New Balance, GoLite, Merrell, Marmot, Champion, Perry Ellis, Dockers, Eddie Bauer, Haggar, Vaude and Hagloffs.

The Cocona natural technology, recognized in Time Magazine’s “Most Amazing Inventions” in 2006, has an evaporative cooling effect and UV light and odor protections.

Brad Poorman, president, said the funding will enable the company to “aggressively market Cocona to fabrics and to continue development of additional natural technology products for our brand partners.”

Jim Goldinger, managing director, Fairhaven Capital, called Cocona Inc. “the most exciting new fabric and film technology to come along since Gore-Tex.”

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