By  on February 3, 2014

The heat is growing on Coldwater Creek Inc.

On Friday it launched Super Weekend, which ended Sunday, a sales event that provided for discounts of between 30 percent and 60 percent in stores and online, including 30 percent off newly arrived spring merchandise. Super Weekend is the latest in a series of ongoing promotions that started even before the recent Thanksgiving Day-Black Friday kickoff to the holiday selling season.

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