By  on November 12, 2008

“In 1999, I fell in love with my computer," said Natalie Massanet, founder and chairman of “I thought maybe we should be moving the store to where the customer is, which is right in front of her. Women’s lives have changed quite a bit.”

The Net-a-porter customer no longer has time to spend all day getting her hair done and shopping on the high street, she said.

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