By  on October 30, 2009

NEW YORK — Walking into the Bebe store at Menlo Park Mall, Heather Sanchez couldn’t help but sniff an appealing scent. When she inquired about it, she was introduced to the retailer’s new fragrance.

“What I liked is that I wasn’t attacked by someone spritzing me with something I didn’t want,” said Sanchez, who added she is allergic to some scents.

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