By  on September 9, 2011

Location, location, location: An old real estate adage, sure, but it’s why the Burlington Mall, an
unprepossessing indoor mall about 20 miles west of Boston, in Burlington, Mass., is a metro-area kingpin. It doesn’t have dramatic architecture or retailers you can’t find elsewhere, but because the mall sits at the intersection of three major commuting routes (routes 95, 93 and 3), it’s always busy. Simon Property Group doesn’t release specifics on sales or visits, but let’s just say this: On weekend nights, waits at any of the restaurants run several hours, the holiday Santa makes out like a bandit and rings of smaller centers have been built around the outskirts of the mall to sop up the extra demand. Burlington is anchored by Macy’s, Lord & Taylor, Sears and Nordstrom.

When I got this assignment to secret-shop local makeup counters, it felt like a karmic nudge: Time to update my look. Something I’d been wanting to do, but approximately 98th on a 100-item To Do list.

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