By  on August 8, 2011

With an estimated 1.2 billion consumers, India is home to 17 percent of the world’s population, and a new survey from Cotton Incorporated’s Global Lifestyle Monitor shows an emerging and more discerning consumer base.

A prevailing force in the Indian economy is the rapidly growing consumer segment of young professionals who like shopping and have more disposable income. As a whole, India is still an underdeveloped and underserved retail market, but that is changing, especially for clothing and textiles. Of the total retail market in India, it is estimated that only 3 to 7 percent is organized in such distribution channels as branded specialty stores, department stores and hypermarkets. The rest is considered unorganized, made up of informal stores, independent shops and street markets.

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