LOS ANGELES — Italian lingerie brand Cosabella has partnered with Santa Monica, Calif.-based social e-commerce company BeachMint to create a new line of lingerie, sleepwear, activewear and swimwear called IntiMint by Cosabella, set to launch Feb. 1.
Price points range from $19.98 for bottoms to $119.98 for sleep sets, with about 30 new pieces rolling out each month. The venture marks the first time Cosabella has created a new brand for the online space.
“It was an awesome challenge to create a full collection from scratch for the digital side,” said Guido Campello, Cosabella’s vice president of sales and branding. “It took 14 months to create, but we’ll get immediate customer feedback, so it’s taking fast fashion to another level.”
The line, which comprises The Classics, basic pieces available year-round, plus season-appropriate offerings of lingerie, lounge, active and swimwear, will be merchandised with items from BeachMint’s other channels, StyleMint, JewelMint and ShoeMint. RELATED STORY: Olsen Sisters Receive Stake in BeachMint >>
“We’re making a push to have all our categories relate to one another rather than sell separately,” said Michelle Lee, BeachMint’s general merchandising manager.
The intimates pieces combine Cosabella’s signature colorful stretch lace and Supima cotton with fashion-forward prints and embellishments, while the activewear uses a similar palette to go beyond the basic black workout pant with pieces such as ruched running shorts and tops with mesh insets and double cross-backs. Swim separates will come in a range of colors and fashion prints. “The activewear space is where I see the most opportunity for distinguishing ourselves in the marketplace,” said Campello.
“This line is our deepest marriage, if you will,” said BeachMint chief operating officer Greg Steiner. “It’s the first time we’ve partnered with an outside brand for customer-facing content.”
While he declined to give first-year sales projections, he predicted “significant volume, in the tens of millions of dollars category.”
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)