By  on March 28, 2008

MILAN — With new spaces, events and concepts catered to retailers, Cosmoprof organizer Sogecos is shaking up the formula for this year’s edition of the beauty fair, which will open its doors April 10 to 14 in Bologna, Italy.

The 41-year-old event will be guided for the first time by chief executive officer Aureliana De Sanctis. Sogecos, which is owned by Bologna Fiere — which also owns the fairgrounds where Cosmoprof is held — named De Sanctis, who previously worked at L’Oréal and Gucci, its ceo in January 2007.

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