NEW YORK — Cotelac, the Bohemian-inspired, Paris-based collection designed by Raphaëlle Cavalli, will unveil its second store here, a 1,000-square-foot unit at 983 Lexington Avenue and 71st Street, in time for Black Friday. Cotelac in 2010 opened its first New York store at 92 Greene Street in SoHo. With the latest store, the company will have five units in the U.S. Other locations are in Boston, Chicago and San Francisco.
The new Lexington Avenue store is too small to accomodate both sexes, so it’s devoted to women, with the signature Cotelac collection and a limited selection of Acote, a secondary line.
Catherine Groener, Cotelac’s U.S. director, said the store will do at least $1 million in the first year. “The brand is expanding into U.S. markets,” she said. “A store could open in the near future in Washington, D.C. Cotelac would do very well there. We’re also launching a U.S. Web site in February. Our goal is to grow in the U.S., while making sure we make the right moves.”
Groener called the Lexington Avenue location “a neighborhood store. While we do have repeat clients in SoHo, most of our business is done with tourists,” she said. “It’s excellent with regard to brand exposure. On Lexington Avenue, however, we’ll have an opportunity to develop relationships with our clients. Our goal is for each client to leave with the perfect outfit for her aesthetic and situational needs.” A Cotelac tricot coat is $506, a short-sleeved knit tunic, $250, and a ruffle-necked dress, $468. Acote’s oversized synthetic fur coat is $378 and a long-sleeve cotton dress with a subtle print, $211.
Cavalli, who studied textiles at the Beaux-Arts de Lyon, joined the Tehen label in the late Eighties, where she met future husband Pierre Pernod. After they married, he took over his family’s hosiery business and turned it into a studio where Cotelac was created. Throughout her career, Cavalli has supported young artists, musicians and photographers, a practice she’s continued in the U.S., importing some of the talent from Europe. “This can create a cultural barrier, which, at times, may be difficult to overcome,” Groen said, but added that Cavalli won’t give up on bringing New Yorkers a slice of her Parisian life.
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