NEW YORK — First it was high-end designer labels. Then premium jeans. Now cotton is getting its own anti-counterfeiting treatment.
In a deal signed at the end of June, Supima, the marketing agency representing U.S. growers of pima cotton, commissioned Stony Brook, N.Y.–based Applied DNA Sciences to invent an authentication method to tell whether or not products purporting to be pima, a pricier, long-staple variety of cotton fiber, are indeed the real thing.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"