By  on July 9, 2007

NEW YORK — First it was high-end designer labels. Then premium jeans. Now cotton is getting its own anti-counterfeiting treatment.

In a deal signed at the end of June, Supima, the marketing agency representing U.S. growers of pima cotton, commissioned Stony Brook, N.Y.–based Applied DNA Sciences to invent an authentication method to tell whether or not products purporting to be pima, a pricier, long-staple variety of cotton fiber, are indeed the real thing.

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