By  on September 25, 2009

NEW YORK — As part of an initiative to take N.Y.C. New York Color to the next level, the Coty Inc.-owned budget brand has tapped celebrity makeup artist Mathew Nigara.

The signing of Nigara helps reinforce a commitment to building N.Y.C. New York Color, said buyers who had originally wondered what the parent company’s plans were for the brand. Coty, which also owns Rimmel London cosmetics, purchased N.Y.C., along with the entire Del Cosmetics division, acquiring DLI Holding Corp., in late 2007.

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