SUB, SAO PAULO SUB, short for Selection of Unbelievable Beachwear, is São Paulo’s first multibrand swimwear store, located in the Shopping Cidade Jardim, the largest multibrand luxury center in South America. It opened in May.
What’s visually striking about the 753-square-foot, cube-shaped SUB is that it’s the only one of the SCJ’s 120 boutiques with no glass storefront, allowing shoppers to stroll in off the mall’s central open-air walkway.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)