By  on April 13, 2012

Marketing messages may broadcast a beauty brand’s carefully crafted image, but the real magic happens at the counter. It can be a make-or-break experience. When the job is done artfully, beauty advisers provide a mood-altering service with a very personal touch. For these five women — Shiseido’s Sandy Ratsachak, Dior’s Massiel Cofino, Clarins’ Michelle Johnson, Clinique’s Virginia Lee and Lancôme’s Yvette Mosquera — selling comes naturally. Case in point: Johnson ended a conversation with, “Have you tried UV Plus? It’s an excellent product. I’ll send you a sample.” True to her word, she did. Here, a look at life on the selling front lines.


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