By  on April 13, 2012

Marketing messages may broadcast a beauty brand’s carefully crafted image, but the real magic happens at the counter. It can be a make-or-break experience. When the job is done artfully, beauty advisers provide a mood-altering service with a very personal touch. For these five women — Shiseido’s Sandy Ratsachak, Dior’s Massiel Cofino, Clarins’ Michelle Johnson, Clinique’s Virginia Lee and Lancôme’s Yvette Mosquera — selling comes naturally. Case in point: Johnson ended a conversation with, “Have you tried UV Plus? It’s an excellent product. I’ll send you a sample.” True to her word, she did. Here, a look at life on the selling front lines.


To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus