Marketing messages may broadcast a beauty brand’s carefully crafted image, but the real magic happens at the counter. It can be a make-or-break experience. When the job is done artfully, beauty advisers provide a mood-altering service with a very personal touch. For these five women — Shiseido’s Sandy Ratsachak, Dior’s Massiel Cofino, Clarins’ Michelle Johnson, Clinique’s Virginia Lee and Lancôme’s Yvette Mosquera — selling comes naturally. Case in point: Johnson ended a conversation with, “Have you tried UV Plus? It’s an excellent product. I’ll send you a sample.” True to her word, she did. Here, a look at life on the selling front lines.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)