NEW YORK — The beauty industry is filled with quirky ideas that morph into big businesses.
Elizabeth Arden’s Advanced Lip-Fix Cream that stops lipstick from feathering, crackle-finish nail polish, mineral makeup and foam hair color are examples of items that at first blush may have seemed obscure, but created huge sales opportunities.
With shoppers trickling back to stores with more discretionary dollars, a slew of new and somewhat unconventional items are hitting the market. Marketers hope one could be the next nail polish pen or mood lipstick.
When Caboodles made its debut in 1987, retailers didn’t quite get the need for the storage container fashioned from a fishing-tackle box. Consumers did, and Caboodles along with copycat products blossomed into a $200 million business.
Twenty-six years later, InStyle Products hopes to re-create the Caboodles frenzy with a new line of cosmetics bags called The Bumpbag.
“We feel this is something we do well — take a category missing something and make it more relevant,” said Rob Luby, president of InStyle, best known for its alternative designer fragrances.
InStyle’s creative director David Pina said the cosmetics-storage category, once fashion-driven, has become a commodity opening the door for new options. “The inspiration came from pro makeup artists and their organized approach to coordinating their tools,” said Pina of the assortment available in four colors and retailing between $9.99 to $24.99.
Putting a new spin on an existing item is what The Tanee Company has in mind with its Tanee Tanline corrector. Sensing the traditional self-tanner and bronzer market was crowded, company president Jim Adelson looked for a gap in products. “We found many people are worried about tan lines,” he said. In the works for two years, Tanee is a tan-line corrector in a pen form. Harmon and HEB are early customers for Tanee, which retails for $5.99.
Users of at-home hair color are familiar with the problem of removing pigment along the hairline. BluSand, a company known for BleachSafe towels sold at 20,000 salons nationwide, brings a solution with Pro Color Stain Barrier Wipes. The wipes can be used before, as a color barrier, or after, as a remover.
Shown some of the items, a buyer for a drug chain said she never scoffs at products. “If I passed on things I thought were too strange, I wouldn’t sell half of the products in my beauty department.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)