NEW YORK — The beauty industry is filled with quirky ideas that morph into big businesses.
Elizabeth Arden’s Advanced Lip-Fix Cream that stops lipstick from feathering, crackle-finish nail polish, mineral makeup and foam hair color are examples of items that at first blush may have seemed obscure, but created huge sales opportunities.
With shoppers trickling back to stores with more discretionary dollars, a slew of new and somewhat unconventional items are hitting the market. Marketers hope one could be the next nail polish pen or mood lipstick.
When Caboodles made its debut in 1987, retailers didn’t quite get the need for the storage container fashioned from a fishing-tackle box. Consumers did, and Caboodles along with copycat products blossomed into a $200 million business.
Twenty-six years later, InStyle Products hopes to re-create the Caboodles frenzy with a new line of cosmetics bags called The Bumpbag.
“We feel this is something we do well — take a category missing something and make it more relevant,” said Rob Luby, president of InStyle, best known for its alternative designer fragrances.
InStyle’s creative director David Pina said the cosmetics-storage category, once fashion-driven, has become a commodity opening the door for new options. “The inspiration came from pro makeup artists and their organized approach to coordinating their tools,” said Pina of the assortment available in four colors and retailing between $9.99 to $24.99.
Putting a new spin on an existing item is what The Tanee Company has in mind with its Tanee Tanline corrector. Sensing the traditional self-tanner and bronzer market was crowded, company president Jim Adelson looked for a gap in products. “We found many people are worried about tan lines,” he said. In the works for two years, Tanee is a tan-line corrector in a pen form. Harmon and HEB are early customers for Tanee, which retails for $5.99.
Users of at-home hair color are familiar with the problem of removing pigment along the hairline. BluSand, a company known for BleachSafe towels sold at 20,000 salons nationwide, brings a solution with Pro Color Stain Barrier Wipes. The wipes can be used before, as a color barrier, or after, as a remover.
Shown some of the items, a buyer for a drug chain said she never scoffs at products. “If I passed on things I thought were too strange, I wouldn’t sell half of the products in my beauty department.”
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)