By  on January 26, 2012

The Canadian retailer Shoppers Drug Mart sports some of the most admired beauty departments in drugstore retailing. When the chain adds a new brand, the industry takes notice.

In March, following a successful 18-store test, Shoppers Drug Mart will roll out Essence Cosmetics to 900 stores across Shoppers and its nameplate in Quebec, Pharmaprix. The 160-stockkeeping-unit collection of eye, lip, nail and face products will be sold exclusively in Canada at those two chains.

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