NEW YORK — It’s difficult to believe by looking at her high-definition-TV-ready complexion, but Vanessa Williams said she’s battled skin problems her entire life.
Her celebrity status gave her access to some of the best doctors, dermatologists and aestheticians in the world, resulting in solutions she wants to make available to as many women as she can.
“I’ve decided to share my secrets,” said Williams, who has made her mark in virtually every facet of entertainment — acting, singing, dancing, producing and now publishing with the release of a book coauthored with her mom called, “You Have No Idea.”
She’s constantly asked by fans to share her skin care regimen, and beginning Aug. 3 she’ll do so on QVC when she launches ReVitalistic Skincare.
Industry sources said the five-stockkeeping-unit collection could produce first year retail sales of $10 million and open the door for an expansion into color cosmetics and a possible fragrance launch.
Williams selected QVC because of its broad reach and the convenience of reaching women in their living rooms. Following the TV launch, plans call for a brick-and-mortar rollout on a national basis, but Williams would not specify what stores.
For now, she’s squeezing in appearances on QVC with a busy shooting schedule for ABC’s new series “666 Park Avenue.” In addition to the launch on Aug. 3, she will appear on another segment on Aug. 18. “Hopefully, they will let me come back for more,” said Williams.
QVC shares in the enthusiasm for Williams’ skin care launch. “We are very excited to be working with Vanessa Williams on her debut skin care collection at QVC. In beauty, we are very selective with our celebrity concepts and products. We were drawn to Vanessa’s project because her passion and dedication are quite impressive,” said Claudia Lucas, QVC’s director of beauty merchandising. She added that Williams’ understanding of skin care and ingredients and her “personal journey in creating her own skin care line” will resonate with QVC customers.
Williams, who is a mother of four, said she has a hectic schedule, which made it more important for her to create a line that is easy, not time intensive, and suitable for all skin tones and ages. “Living in the moment is something I always strive to do, hectic schedule or not. So, when the parts were put in motion to launch this skin care line, I knew it was something I wanted to accomplish, wholeheartedly, no matter what else I had going on,” she said.
Williams said she was very hands on, compiling ingredients from her own skin care regimen formulated by many of the world’s best skin care experts. “These are the greatest hits that have worked for me as I’ve aged,” she said comparing formulas to hit songs. “I’ve taken proven skin care concepts and improved them. I am involved in every aspect of it, from the name, the color palette of the packing, the logo and the ingredients. It has been a labor of love and I have loved working on it for years until I knew it was perfect,” she said.
ReVitalistic consists of five products: Re-Start Skin Serum — expected to be the star seller — Re-Contour Neck & Décolleté Cream, Re-Focus Firming Eye Serum, Re-Quench Anti Age Defense Intensive Moisture Treatment and Perfexture Triple Enzyme Skin Perfecting Peel. Prices range from $48 to $68.
The main ingredient is a patented antiaging oligopeptide complex that was selected for its wrinkle-fighting properties. The technology also includes hyaluronic-filling spheres designed to attract moisture, thus smoothing the appearance of the skin. The products can be worn as primers and under foundations. A special touch is a ginger scent and a quick-absorbing formula. “Texture matters to me whenever I put a product on my face, so I’ve created rich, luxurious blends with a smooth complex giving a weightless feeling,” said Williams.
QVC offers other skin care brands — including Philosophy, Kate Somerville, Perricone MD, Erno Laszlo, Josie Maran and StriVectin — but Williams believes hers will appeal to shoppers in the “same boat” as she was years ago, searching for a “magic potion.”
She’s no stranger to putting her celebrity power to work for brands, including Proactiv, a skin care line she represented on infomercials, as well as Allergan’s Botox. She credits Proactiv with getting her “skin on track,” but acknowledged that as she’s aged her skin has changed.
“I’ve tried to age gracefully in front of the camera. The gradual upgrade to high-definition video became brutal for beauty, thus exposing all my flaws. I tried everything from attention to lighting to precise makeup, but despite all the tricks, my skin had to endure intense scrutiny by millions. I needed products that were effective in reversing the signs of aging, sun damage and years of travel and makeup. I couldn’t find anything that worked for me,” she said. “So I decided to create my own.”
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)