NEW YORK — It’s difficult to believe by looking at her high-definition-TV-ready complexion, but Vanessa Williams said she’s battled skin problems her entire life.
Her celebrity status gave her access to some of the best doctors, dermatologists and aestheticians in the world, resulting in solutions she wants to make available to as many women as she can.
“I’ve decided to share my secrets,” said Williams, who has made her mark in virtually every facet of entertainment — acting, singing, dancing, producing and now publishing with the release of a book coauthored with her mom called, “You Have No Idea.”
She’s constantly asked by fans to share her skin care regimen, and beginning Aug. 3 she’ll do so on QVC when she launches ReVitalistic Skincare.
Industry sources said the five-stockkeeping-unit collection could produce first year retail sales of $10 million and open the door for an expansion into color cosmetics and a possible fragrance launch.
Williams selected QVC because of its broad reach and the convenience of reaching women in their living rooms. Following the TV launch, plans call for a brick-and-mortar rollout on a national basis, but Williams would not specify what stores.
For now, she’s squeezing in appearances on QVC with a busy shooting schedule for ABC’s new series “666 Park Avenue.” In addition to the launch on Aug. 3, she will appear on another segment on Aug. 18. “Hopefully, they will let me come back for more,” said Williams.
QVC shares in the enthusiasm for Williams’ skin care launch. “We are very excited to be working with Vanessa Williams on her debut skin care collection at QVC. In beauty, we are very selective with our celebrity concepts and products. We were drawn to Vanessa’s project because her passion and dedication are quite impressive,” said Claudia Lucas, QVC’s director of beauty merchandising. She added that Williams’ understanding of skin care and ingredients and her “personal journey in creating her own skin care line” will resonate with QVC customers.
Williams, who is a mother of four, said she has a hectic schedule, which made it more important for her to create a line that is easy, not time intensive, and suitable for all skin tones and ages. “Living in the moment is something I always strive to do, hectic schedule or not. So, when the parts were put in motion to launch this skin care line, I knew it was something I wanted to accomplish, wholeheartedly, no matter what else I had going on,” she said.
Williams said she was very hands on, compiling ingredients from her own skin care regimen formulated by many of the world’s best skin care experts. “These are the greatest hits that have worked for me as I’ve aged,” she said comparing formulas to hit songs. “I’ve taken proven skin care concepts and improved them. I am involved in every aspect of it, from the name, the color palette of the packing, the logo and the ingredients. It has been a labor of love and I have loved working on it for years until I knew it was perfect,” she said.
ReVitalistic consists of five products: Re-Start Skin Serum — expected to be the star seller — Re-Contour Neck & Décolleté Cream, Re-Focus Firming Eye Serum, Re-Quench Anti Age Defense Intensive Moisture Treatment and Perfexture Triple Enzyme Skin Perfecting Peel. Prices range from $48 to $68.
The main ingredient is a patented antiaging oligopeptide complex that was selected for its wrinkle-fighting properties. The technology also includes hyaluronic-filling spheres designed to attract moisture, thus smoothing the appearance of the skin. The products can be worn as primers and under foundations. A special touch is a ginger scent and a quick-absorbing formula. “Texture matters to me whenever I put a product on my face, so I’ve created rich, luxurious blends with a smooth complex giving a weightless feeling,” said Williams.
QVC offers other skin care brands — including Philosophy, Kate Somerville, Perricone MD, Erno Laszlo, Josie Maran and StriVectin — but Williams believes hers will appeal to shoppers in the “same boat” as she was years ago, searching for a “magic potion.”
She’s no stranger to putting her celebrity power to work for brands, including Proactiv, a skin care line she represented on infomercials, as well as Allergan’s Botox. She credits Proactiv with getting her “skin on track,” but acknowledged that as she’s aged her skin has changed.
“I’ve tried to age gracefully in front of the camera. The gradual upgrade to high-definition video became brutal for beauty, thus exposing all my flaws. I tried everything from attention to lighting to precise makeup, but despite all the tricks, my skin had to endure intense scrutiny by millions. I needed products that were effective in reversing the signs of aging, sun damage and years of travel and makeup. I couldn’t find anything that worked for me,” she said. “So I decided to create my own.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast