Most brands start with products and then build an audience. Cult Cosmetics has done it the other way around.
During almost three years as senior director of e-commerce and online marketing at skin-care brand Murad, Ryan Eberhard sensed that something big was happening online with nail art, and he wanted to be a part of it. So, last year, he launched a Facebook page entitled Nail Art, which has rapidly developed into an unparalleled digital platform dedicated to nails with more than 1.6 million likes and a quarter of a million users engaging with it weekly.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)