Most brands start with products and then build an audience. Cult Cosmetics has done it the other way around.
During almost three years as senior director of e-commerce and online marketing at skin-care brand Murad, Ryan Eberhard sensed that something big was happening online with nail art, and he wanted to be a part of it. So, last year, he launched a Facebook page entitled Nail Art, which has rapidly developed into an unparalleled digital platform dedicated to nails with more than 1.6 million likes and a quarter of a million users engaging with it weekly.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"