Most brands start with products and then build an audience. Cult Cosmetics has done it the other way around.
During almost three years as senior director of e-commerce and online marketing at skin-care brand Murad, Ryan Eberhard sensed that something big was happening online with nail art, and he wanted to be a part of it. So, last year, he launched a Facebook page entitled Nail Art, which has rapidly developed into an unparalleled digital platform dedicated to nails with more than 1.6 million likes and a quarter of a million users engaging with it weekly.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)