CVS will close its Beauty 360 outlets this spring. The upscale experiment was gutsy but came at a time when the beauty business was slowing down. In addition, Beauty 360 encountered obstacles obtaining some of the brands it needed to attract shoppers. There are currently 25 stores. The first opened in Dupont Circle in November 2008. The chain wants to focus on other core beauty business, while stating it learned a great deal from the experiment.
The company said: “CVS/pharmacy has made the decision to refocus our efforts on the growth and development of our core CVS/pharmacy beauty business in order to satisfy a wider group of our customers. As a result, we will close all 25 Beauty 360 locations and cease operation of our Beauty 360 e-commerce business, effective May 19, 2012.
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