By  on November 3, 2008

WASHINGTON —  CVS Pharmacy plans to lift the curtain today on itshighend beauty store called Beauty 360.

The first boutique opened here in DupontCircle adjacent to a CVS Pharmacy. The brands on offer include Dr. Brandt, LauraGeller, Paula Dorf, Zirh, Borba, Freeze 24.7 and Ahava. The store will alsooffer beauty services such as manicures, express facials and makeup application.

A second store is slated to open in early December in Mission Viejo, Calif.

CVS'entry into higher end beauty comes as consumers are reining in spending, andmany experts have suggested mass market brands may benefit from shoppers pulltoward value brands and channels.

For complete coverage, see Tuesday’sWWD.

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