NEW YORK — Cyber Monday was a record breaking day for online shopping, taking in $1.46 billion, according to ComScore.
In data released Wednesday by the firm, the 17 percent increase in e-commerce for the day year-over-year made it the heaviest online spending day to date. Cyber Monday was also the second time this holiday season that online sales topped $1 billion (Black Friday was the first).
But sales for the day failed to reach some industry projections. While ComScore predicted on Monday that the day would see $1.5 billion in sales, IBM Corp. released data on Tuesday that showed business for Cyber Monday increased by 30.3 percent from last year, nearly 80 percent more than the increase reported by ComScore.
Research by Chase Holiday Pulse, the arm of Chase Paymentech dedicated to tracking holiday shopping, showed that Cyber Monday saw a more modest 22 percent increase in sales year-over-year.
According to Forrester Research analyst Sucharita Mulpuru, who believes the discrepancy could be attributed to several factors, the consistent theme for the day was double-digit growth.
She drew a contrast between IBM, Chase and ComScore’s methodologies for gathering data. IBM and Chase use actual sales data from retailers, and ComScore uses panel research.
“The challenge with ComScore is that it’s all panel data so it has a bunch of self-selected people to see whether or not they purchase,” Mulpuru explained Wednesday, noting that not everyone purchases and it’s common to over- or under-index. “I don’t know how or if ComScore is adjusting for mobile sales or if they have accounted for all of the different devices.”
Although its figures are based on actual sales data from retailers, IBM doesn’t include every retailer, she said.
Mulpuru’s estimate for Cyber Monday growth is in the “high teens to low 20s percent,” putting sales for the day at just about $1.5 billion.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)