NEW YORK — Cyber Monday was a record breaking day for online shopping, taking in $1.46 billion, according to ComScore.
In data released Wednesday by the firm, the 17 percent increase in e-commerce for the day year-over-year made it the heaviest online spending day to date. Cyber Monday was also the second time this holiday season that online sales topped $1 billion (Black Friday was the first).
But sales for the day failed to reach some industry projections. While ComScore predicted on Monday that the day would see $1.5 billion in sales, IBM Corp. released data on Tuesday that showed business for Cyber Monday increased by 30.3 percent from last year, nearly 80 percent more than the increase reported by ComScore.
Research by Chase Holiday Pulse, the arm of Chase Paymentech dedicated to tracking holiday shopping, showed that Cyber Monday saw a more modest 22 percent increase in sales year-over-year.
According to Forrester Research analyst Sucharita Mulpuru, who believes the discrepancy could be attributed to several factors, the consistent theme for the day was double-digit growth.
She drew a contrast between IBM, Chase and ComScore’s methodologies for gathering data. IBM and Chase use actual sales data from retailers, and ComScore uses panel research.
“The challenge with ComScore is that it’s all panel data so it has a bunch of self-selected people to see whether or not they purchase,” Mulpuru explained Wednesday, noting that not everyone purchases and it’s common to over- or under-index. “I don’t know how or if ComScore is adjusting for mobile sales or if they have accounted for all of the different devices.”
Although its figures are based on actual sales data from retailers, IBM doesn’t include every retailer, she said.
Mulpuru’s estimate for Cyber Monday growth is in the “high teens to low 20s percent,” putting sales for the day at just about $1.5 billion.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)