Call it Cyber Christmas, with consumers setting records for shopping online.
Online sales Monday are expected to top last year’s Cyber Monday total of $1 billion, the record for online sales for a single day. Retailers were seeing double-digit increases all day Monday, which followed equally strong online sales on Thanksgiving Day and over Black Friday weekend. And more and more of that shopping isn’t being done on a computer, but on a smartphone or tablet device.
A survey for Shop.org by BIGresearch found that 122.9 million Americans planned to shop on Cyber Monday, up from the estimated 106.9 million who shopped in 2010. According to the National Retail Federation, 37.8 percent of shoppers’ total weekend spending went to online purchases, up from 33.3 percent last year. Forrester Research estimated a record $60 billion in online sales for the holiday season, up 15 percent from last year.
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