By and  on December 4, 2013

Digital pure plays and mobile shopping shined on Cyber Monday, but overall the day lost some steam versus a year ago as merchants focused on the five-day period from Thanksgiving through Monday.

Adobe Digital reported Tuesday that online shopping for Cyber Monday set a new record — hitting $2.29 billion, a 16 percent year-over-year increase from 2012, with 18.3 percent of sales, or $419 million, coming from mobile. Pure-play e-tailers came out on top, taking a 42 percent share of all online sales for the day. Retailers overall raked in an estimated 10 percent of their holiday sales during the five-day stretch, with total e-commerce sales of $7.4 billion — up 26 percent year over year.

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