NEW YORK — “Massification” isn’t something that worries Cynthia Rowley.

Rowley points out that 12 years ago, she launched Swell by Cynthia Rowley, a home line with a smattering of apparel, just for Target. It had a three-year run. “I did Target two years before Isaac Mizrahi,” said Rowley. “People said it would be the end of my career.”

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