Vanessa LeFebvre was named vice president and chief merchandising officer at Daffy’s, effective July 31. She succeeds Chris Friedlander, who held the similar position of executive vice president and general merchandise manager and left the company in April. LeFebvre since 2009 has been a divisional vice president and merchandise manager for men’s wear at rival The TJX Cos. Inc.

Her responsibilities include young men’s, active, team and swim. LeFebvre started her career at Lord & Taylor in 1999, working her way through various buying positions. She became a divisional merchandise manager for contemporary and modern sportswear in 2005 and held that title until 2009 when she joined TJX.

Caryn Lerner, Daffy’s chief executive officer, said LeFebvre will play a big role in bringing on-trend merchandise to Daffy’s at affordable prices. “Vanessa will provide a fresh perspective that will help position Daffy’s for future growth as we open new retail locations and prepare for 2012 and beyond,” she added.

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