By  on June 28, 2013

DailyLook has taken a step toward strengthening its brand identity by bringing on board Shefali Khanna as chief merchandising officer.

Khanna, previously vice president of women’s merchandising at Pacific Sunwear of California Inc. and divisional merchandise manager for Free People at Urban Outfitters Inc., is the e-commerce Web site’s first major hire since securing $2.5 million in funding earlier this year from GRP Partners, RRE, SV Angel, Novel TMT Ventures and Rachel Zoe, among others. Los Angeles-based DailyLook offers inexpensive head-to-toe outfits for shoppers mostly 18- to 30-years-old.

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