Pent-up demand for new looks is driving a turnaround in Dallas.

DALLAS — The Dallas Market Center is approaching the second half of 2009 with new efforts to attract buyers and augment its product mix. Business picked up at DMC during the recent fashion and accessories show, held June 4 to 7, which bodes well for the second half, said Bill Winsor, chief executive officer of the Dallas Market Center. “There is pent-up demand,” he said. “Buyers are saying they need something new for their stores. Will the second half have the right momentum? I think so. Our region has been less impacted relative to the downturn [compared with] California, the East Coast and the Southeast.” Cindy Morris, chief operating officer of the Dallas Market Center, said retail development is a primary focus in the second half of the year. “We have strategies to attract loyal buyers, go after buyers who used to shop here and new buyers who haven’t been here before.

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