The Daniel Cremieux brand is planning a significant retail rollout, one that will include the opening of its first U.S. store in New York’s SoHo neighborhood in April.
For the past 14 years, Cremieux has had an exclusive licensing agreement with Dillard’s in the U.S., but three years ago, the upscale French brand opened a showroom on Mercer Street, and Stephane Cremieux, son of the founder, relocated to New York City. The plan at the time was to offer the Cremieux 38 premium-priced label to American retailers.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"