By  on August 23, 2013

LONDON — David’s Bridal is hearing bells in London, with plans to open its first outpost outside North America in October.

The 10,000-square-foot store will open at Westfield Stratford City, in east London, on Oct. 3, and will be a novelty in a city where wedding dresses are largely sold in small, by-appointment-only boutiques, through department stores or in mass-market high-street shops.

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