MADRID — Spanish fashion label Delpozo has launched its retail expansion plan with the opening of a flagship in the Spanish capital’s shop-heavy Salamanca area. International neighbors include Brioni, Aspesi, Gant and Jo Malone.
The store is the first step in a corporate marketing initiative by year-old owners Perfumes & Diseño to establish the brand in strategic foreign markets. An additional five openings are planned by the end of 2014 in New York — where Delpozo showed for the first time at February’s fashion week; Moscow; Dubai; Shanghai and Mexico City, confirmed Pedro Trólez, the fragrance group’s president. “The objective is not to have numerous points of sale but to be in the most exclusive locations,” he added.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"