MADRID — Spanish fashion label Delpozo has launched its retail expansion plan with the opening of a flagship in the Spanish capital’s shop-heavy Salamanca area. International neighbors include Brioni, Aspesi, Gant and Jo Malone.
The store is the first step in a corporate marketing initiative by year-old owners Perfumes & Diseño to establish the brand in strategic foreign markets. An additional five openings are planned by the end of 2014 in New York — where Delpozo showed for the first time at February’s fashion week; Moscow; Dubai; Shanghai and Mexico City, confirmed Pedro Trólez, the fragrance group’s president. “The objective is not to have numerous points of sale but to be in the most exclusive locations,” he added.
Perfumes & Diseño took over the brand last year after the death of founding designer Jesús del Pozo in August 2011.
Trólez said no more Spanish stores are on the drawing board. Instead, Delpozo will broaden its domestic presence through a multibrand network in major cities like Barcelona.
Roughly 1,900 square feet, the new locale is light filled with creamy pink walls and a retro feel including Sixties and Seventies furniture; custom-made marble; glass and bronze-like display cases; floor-to-ceiling bevelled mirrors in generous fitting rooms, and a grained oak floor. “Colors, texture, everything was hand-picked by Josep [Font, creative director],” explained spokesman José Sanchez.
Omnipresent is Font’s romantic aesthetic for what he calls prêt-a-couture such as a matador’s azure-blue bolero jacket with 5,000 embroidered stones and beads and a floor-length pink gown layered in 80 feet of organza, tulle and silk chiffon — “and it’s all made here in Spain,” Sanchez pointed out. “We’re very proud of that.”
There is also a private bridal salon fronting the back patio and made-to-measure is available.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast