Tag Wants to Be ‘It’ The new line Tag aims to be the “It” jeans for the older set.
Tag started shipping to specialty boutiques and department stores in December.
“We’re targeting women between the ages of 20 and 60,” said Iskander Lemseffer, designer of the Los Angeles-based denim line. “Our niche market includes all the mothers in America who want to look sexy. I’ve seen a 55 year old in my jeans and she looked just amazing….It makes women look taller and skinnier.”
The collection is built around one fit, available in five styles: the twisted leg with its twisted seam; the cowboy, with a double pocket in the front, as well as a flat embroidered back pocket; the Western, with a front double pocket; the straight leg in stretch, and a capri with twisted seams that falls just below the knee.
The wholesale price range of the collection is $70 to $90. The Western and twisted leg styles are available with rhinestone detailing, for wholesale prices of $135 to $420. For fall, Tag will introduce a twisted leg style in stretch velvet that will wholesale for $85.
Lemseffer predicts the wholesale volume of the collection will exceed $6 million this year. — Lauren DeCarlo
Levi’s Goes to La-La Land With Showroom Revving up its product-placement push, Levi Strauss & Co. opened a 1,200-square-foot showroom this month on Melrose Avenue in Los Angeles.
The space is open to stylists and editors who wish to pull Levi’s clothing, from jeans to jackets, for TV shows and magazine spreads. The San Francisco-based denim maker has boosted its Hollywood presence in the last two years to compete more effectively with the flood of new high-end denim companies.
Levi’s clothing has found its way into shows such as “Desperate Housewives.” Before the arrival of the showroom, Levi’s relied on providing product for celebrities from its store in Santa Monica, Calif. — Nola Sarkisian-Miller
Lee Jeans Goes Online Lee Jeans is preparing to test the online retailing waters. On Monday, the company will launch Lee1889.com, a site devoted to direct selling of the company’s junior apparel line. The current Lee1889.com site has been overhauled to accommodate its new purpose as an online store. — R.T.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)