By  on December 7, 1994

WHITE PLAINS, N.Y. -- "The Saint Laurent resort has arrived! Isn't it just too divine? Isn't it beautiful? Absolutely gorgeous? Isn't this the most exciting color you ever saw in your life?"

Mary Jane Denzer is in high gear, her gravely voice gushing over Yves Saint Laurent's cotton candy-color resort collection.

"I don't wear yellow," says a client.

"We have it in pink," assures Denzer.

Within minutes, the client, who merely stopped by to pick up a dress that had been altered, adds two new YSL blouses to her wardrobe.

Mary Jane Denzer put White Plains on the haute couture map when she opened her eponymous shop on Post Road here in 1980.

In September, Denzer moved from the 2,800-square-foot Post Road store two blocks south to a 7,000-square-foot shop on the corner of Maple and Mamaroneck Avenues.

While other high-end retailers such as Amen Wardy and Martha's were forced to close in recent years, Mary Jane Denzer has been thriving.

Denzer says she expects her volume to increase from $3.5 million in the Post Road location to $5 million in the new store in 1995.

The crisp awnings, marble foyer and monochromatic decor of the new store exude understated elegance. "Honk for valet" reads the sign at the front door.

The store is broken down into several areas. Couture collections, which include Valentino and Saint Laurent, the store's major resource, are displayed up front. Denzer says she will sell about $500,000 worth of Saint Laurent this year.

The salon is devoted to opulent long evening gowns by Mary McFadden, Badgley Mischka and James Galanos, among others. In the cocktail area, there are many short -- mainly black -- dresses by designers such as Christian Lacroix, Chloé, Christian Dior, Jacques Fath, Givenchy, Karl Lagerfeld, Hervé Leger, Paul Louis Orrier and Emanuel Ungaro.

"Last year, everything was the suit," Denzer says. "You couldn't live without the suit. Now you can't live without dresses. We sold a tremendous amount of pantsuits, especially for evening last year. This year we won't have any evening pants."

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