Derek Lam has signed with eBay to create an exclusive ready-to-wear collection that will be unveiled during New York Fashion Week in February.
The deal with the giant online auction and shopping Web site will be crowdsourced and will give Lam the opportunity to reach a wider group of consumers. After the February runway event, shoppers will be invited to vote on their favorite looks on eBay and determine the final assortment that will be available for purchase in the spring.
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