NEW YORK — Derek Lam, known for his minimalist and feminine sportswear and use of color, is opening his first freestanding 10 Crosby Derek Lam flagship.
The designer in October will unveil a 2,200-square-foot 10 Crosby unit at 115 Mercer Street here, between Prince Street and Spring Street in SoHo. The store, which has 20 feet of frontage, will house the brand’s ready-to-wear and accessories collections.
Lam operates an existing flagship for his main collection at 764 Madison Avenue between 65th and 66th Streets.
10 Crosby Derek Lam was launched in 2011 as a more accessible collection with a downtown edge. Jan-Hendrik Schlottmann, chief executive officer and cofounder of Derek Lam, said, “Stemming from the success of the line with our wholesale partners in the U.S., we felt that now was the appropriate time to further extend the reach of 10 Crosby Derek Lam in a location that fits both the customer and the brand.”
This is not Lam’s first foray into SoHo. The designer’s office and showroom were located at 10 Crosby Street, which inspired the name of the diffusion line. But the need for more space forced the brand to move in October to a 13,000-square-foot space in Midtown at 105 Madison Avenue, where the rent is considerably less expensive. It had earlier closed a Derek Lam store in SoHo.
Mercer Street has become a sought-after location for luxury and contemporary brands. Derek Lam 10 Crosby will be adjacent to a 3.1 Phillip Lim store, which shares the same address. Lam’s other neighbors on Mercer Street will include Tory Burch, who is reportedly opening a unit there, Zadig & Voltaire, Versace, The Mercer hotel, Rag & Bone, A.P.C. and Vera Wang.
In January, Derek Lam International sold a minority stake to Sandbridge Capital for an undisclosed amount.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)