By  on June 19, 2013

With Amazon dominating the online retail landscape, how do smaller e-commerce players carrying third-party products without Amazon’s basement prices and unparalleled supply-chain efficiencies strategize to stay relevant, competitive and thriving?

That question keeps Dan Obegi up at night. As the chief executive officer of DermStore Beauty Group, parent of beauty e-commerce sites, and, he is charged with cultivating a successful niche online by luring customers whose needs aren’t entirely fulfilled by Amazon and convincing brands that his Web sites offer unique and important points of differentiation.

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