By  on June 12, 2014

BARCELONA — “We have a dream to build a recognized brand in the fashion world — and that brand is not just about color; it’s got character too. We want consumers to have an experience, to feel something,” said Desigual’s chief marketing officer Borja Castresana.

Little doubt the Barcelona-based fashion chain is on the right track thanks, in part, to Paris-based Eurazeo SA’s recent investment of 285 million euros, or $390.7 million, for a 10 percent stake. “The partnership is not just about the money but to accelerate [worldwide] growth and with Eurazeo, there is additional expertise and experience, and more international reach for us,” said Manel Jadraque, chief executive officer, during a walkthrough of the retailer’s headquarters here.

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