By  on July 22, 2011

Sephora is looking to build a bridge between its stores and iPad users with a free new app launching this week.

While the company introduced a successful iPhone app last October, the iPad app offers a more robust user experience, noted Bridget Dolan, vice president of interactive media for Sephora. “While you probably have your iPhone with you at all times, that isn’t necessarily true of your iPad — and the size and capabilities of the iPad allow us to do even more with this app.”

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