MILAN — Diesel has secured one of Milan's premiere locations for a megastore planned to open in the first half of 2008, the first of five new concept stores around the world.
Diesel founder and chief executive officer Renzo Rosso said the company is eyeing prime locations in Hong Kong and Tokyo, underscoring the strong performance in the Japanese market for the brand.
"The importance of the Diesel brand in the world today warrants such spaces, which offer increased visibility," said Rosso, who will invest 8 million euros, or about $11 million at current exchange, in the new Milan location.
The megastore will overlook Milan's central Piazza San Babila, on the corner of shopping street Corso Vittorio Emanuele and a few steps away from the city's imposing cathedral. With 13 windows and covering a total of 16,200 square feet, the store is strategically positioned on a busy retail thoroughfare and on a square that's considered a meeting point for young people.
Although Rosso is still mulling details about design, he said the store will be "fresh and innovative, modern for the year 2010, and reflect Diesel's DNA — futuristic, irreverent, crazy and full of humor." Music, video, fashion and art events at the store are also in the pipeline.
There are 20 Diesel stores in Italy, all directly owned by the company, and 300 stores and 5,000 points of sale around the world. In Milan, there are three other Diesel stores. Rosso said he plans to refurbish the city's Corso Venezia flagship, which will eventually only carry premium pieces. A decision about the other two stores has not been made.
Rosso also disclosed 2006 net profits and revenues for Only the Brave Srl, which controls Diesel, Maison Martin Margiela, Sophia Kokosalaki and manufacturing arm Staff International. Staff produces and distributes Dsquared. Net profits for 2006 reached 120 million euros, or about $150 million at average exchange in 2006, and sales rose 7.2 percent to 1.18 billion euros, or $1.47 billion.
Diesel is also partnering with Vittorio Radice, ceo of La Rinascente, who is revamping the historical department store. In addition to the recent addition of Diesel's women's apparel collections, La Rinascente plans to open corners for the brand's handbags, underwear, children's and men's clothing at the Milan store."We worked very well with Radice when he was at Selfridges [where he was ceo] and we had a very positive experience with him," said Rosso. "He's turning La Rinascente into Italy's first high-end department store."
The move underscores the growth of other categories for Diesel.
"Accessories grew six percentage points in 2006 versus 2005," he said.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)