Direct marketers of apparel this year are failing to get much bang from their catalogue buck.
A survey by the investment bank of Tully & Holland Inc. revealed a 6.6 percent decline in demand — essentially, orders received by direct marketers — despite a 3.4 percent increase in circulation of catalogues in the apparel sector during the second quarter. The showing put the figure for the first six months at negative 4.4 percent despite an 8 percent increase in catalogue circulation.
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