By  on September 19, 2012

J.C. Penney will open Disney children’s boutiques in at least 520 stores next fall, advancing the plan to transform its selling floors from an open sea of racks to being totally merchandised by shops-in-shop.

Disney products are widely distributed to other retailers such as Macy’s, Wal-Mart and Kohl’s. However, those are licensed products whereas the products to be sold at Penney’s will be designed and sourced by Disney Consumer Products exclusively for Penney’s, as well as Disney stores and theme parks.

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