Business is down, but those in the visual display arena hope retailers replace the markdown signs with higher aesthetics.
“Everybody wants this year to be over, but retailers are ready to move onto new things,” said Salvatore Lenzo, president of Lifestyle/Trimco, which creates Christmas and seasonal decoratives, custom fixtures, forms and mannequins, and sells to Macy’s Inc., Dillard’s Inc., Under Armour Inc. and other companies.
“Retailers seem to be looking for more decorative ideas, and then there is this whole vintage thing going on. Hopefully, all this interest will translate into sales,” said Lenzo, who also cochairs the National Association of Display Industry’s Retail Design Collective, a market period concluding today after a three-day run.
The market draws retailers from around the world who visit the visual display and store design showrooms, which are concentrated in Manhattan’s Chelsea community and are critical in helping retailers set the image of their stores. This year for the first time, the market includes 10 temporary showrooms at 7 West 34th Street for companies that don’t have permanent Manhattan showrooms, making for a total of 29 showrooms participating compared with 23 last year, according to Karen Schaffner, show director for Retail Design Collective, which is sponsored by the Association for Retail Environments. Schaffner estimated 900 registrants for the market, up from 700 in 2008.
“We marketed the Collective more aggressively this year,” she said. “It’s reputation has grown.”
Among other highlights of the market, Ralph Pucci International introduced an abstract, Asian-inspired mannequin collection called Madame, shown in black and coffee latte finishes and dressed in soft, creamy designs by Angelo Katsapis. The environment is enhanced by Vladimir Kagan’s fiberglass collection of chairs, ottomans and sculpture, and sensual, minimal photographs by Lisa Spindler shown on concrete panels by artist Stevi Michner.
Lifestyle/Trimco recently relocated to 152 West 25th Street, doubling the size of its showroom to 6,000 square feet. It currently features a series of vignettes including vintage forms, lingerie mannequins holding perfume bottles, wire forms for sportswear and accessories and an “athletic collection” of mannequins inspired by “Chariots of Fire.” Lifestyle also represents IDW mannequins in Lithuania, for unbreakable and recyclable mannequins.
The market began Wednesday night with the annual gala for the Planning and Visual Education Partnership, or PAVE, at the Metropolitan Pavilion, which drew 480 people and raised $100,000 for 18 scholarships and additional funds to support needy students, according to Nancy Jackson, president of Architectural Systems and co-chair of the gala. “It hasn’t been a year of building stores, but it’s given retailers a lot of time to reflect and come out with really focused strategies that will put more attention into remodels,” Jackson said.
Her firm creates interior finishes, including flooring, wood panels, decorative surfaces and specialty textural products such as stone mosaic. Retailers lately have been eyeing “very dimensional and textured surfaces, wide floor planks, eco-porcelain and sustainable products,” Jackson said.
At the gala, Travis Burnham, senior manager of creative services at J. Crew Group Inc., received PAVE’s Rising Star Award. Macy’s, Bloomingdale’s and Bergdorf Goodman received DDI Magazine’s holiday window awards, and Paul Stuart received the VMSD Magazine Award for visual and design, which was accepted by Tom Beebe, consultant for Paul Stuart on creative and windows.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over the top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty