PLANO, Tex. — Dockers, Haggar and J.C. Penney Co. Inc. have joined forces to build lifestyle shops in 297 of the chain’s top doors with an eye on ramping up sales, especially of shirts and sweaters.
The adjoined Haggar and Dockers shops were codesigned by the brands and the retailer with custom fixtures to display complete looks on mannequins and posters, the better to encourage men to buy coordinating pieces instead of only pants. Installation should be complete by Friday, according to John Tighe, Penney’s senior vice president and general merchandise manager.
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