Donna Karan is moving her London flagship to a shop around the corner.

At the end of April, Karan will shut the doors to her Collection flagship at 19 New Bond Street, and at the same time reopen at 46 Conduit Street. The new, smaller flagship is located in a four-story landmarked townhouse.

The shop, for which the square footage wasn't available, is expected to have a more intimate, cozier feel than the spacious, imposing 9,000-square-foot New Bond Street locale. "For me, it's the more intimate experience, especially when it comes to Collection," Karan said. The overall feel of the new unit is like a home, with features such as an indoor and outdoor garden.

Karan opened the New Bond Street store in 1996. Designed by Peter Marino, it was her first global flagship and set the tone for subsequent company-owned boutiques on Madison Avenue, the Americana in Manhasset, N.Y., and South Coast Plaza in Costa Mesa, Calif.

New Bond Street has reportedly surpassed Oxford Street as among the most expensive retail real estate stretches in London, and it is widely believed the Donna Karan Collection store has been challenged to turn a profit there. Karan will be in good company on Conduit Street. The street has seen an influx of fashion labels in recent years, including Stella McCartney, Matthew Williamson, Vivienne Westwood and Voyage.

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