NEW YORK — Doo-Ri Chung sells Bergdorf Goodman and Saks Fifth Avenue and just dressed First Lady Michelle Obama for a state dinner.
Now she’s next up in Macy’s guest designer series, but there’s no designing down for the masses. “The customer is very different from whom we’ve catered to before, but I really didn’t have to adapt. Macy’s wanted to keep the design level high. I didn’t feel the challenge was very different,” Chung said in an exclusive interview.
“We wanted her to keep to her DNA,” added Nicole Fischelis, Macy’s Inc. group vice president and fashion director. “It’s about her soft sinuous draping, how she works with jersey, her colorblocking. She has a very sensuous approach to clothing. It’s modern couture for the new millennium customers.”
Beginning Feb. 15, the Doo-Ri for Impulse, Only at Macy’s collection will be sold for about eight weeks in about 225 Macy’s stores and on macys.com. Chung is the fifth designer to participate in the company’s designer capsule collection series, which launched with Kinder Aggugini last February, followed by Matthew Williamson and Karl Lagerfeld, and continues with Giambattista Valli next week. The strategy is geared to draw younger and more fashion-conscious customers to Macy’s contemporary department, called Impulse, and cast a hipper halo over the store.
According to Macy’s officials, the series is resonating, and will continue at least through 2012 with other designers, though they would not disclose any beyond Chung.
In creating her Macy’s collection, Chung had a strong feeling about what would be right. “Women definitely want clothes that are versatile. I love pieces that you wear for day, and when you accessorize, become perfect for evening too,” Chung said.
Her Macy’s collection will feature a lot of what she’s known for, like draping, as well as jersey and detailed knitwear, and art-inspired prints. There are also short and maxi-length dresses, leggings, blouses, and trenchcoats, among other pieces. “I am always surprised women really gravitate toward my trench coats,” Chung said, though they seem to have become one of her signatures. Prices on the collection range from $39 to $159. Designing for Macy’s, Chung said, was “pretty labor intensive, involving a lot of elements.”
“It’s a true collection, a complete wardrobe, not just items,” Fischelis observed.
“Doo-Ri understands what women want to wear and how elements like fabric and silhouette can flatter the body,” said Jeff Gennette, Macy’s chief merchandising officer.
Chung, a Korean-American, launched her signature collection in 2003 after graduating from Parsons The New School for Design and working with Geoffrey Beene for five years. She’s received several prestigious design awards. Her most recent feather in the cap was dressing the first lady for a White House state dinner with President Lee Myung-bak of South Korea, with a vivid plum-colored, one-shouldered jersey gown, adapted from a runway look, and accented with a turquoise beaded belt.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)