NEW YORK — The Dow Chemical Co. is getting out of the fiber business.
The company said it will exit the “fiber solutions business” within six to 18 months, bringing an end to the Dow XLA stretch fiber brand.
Dow XLA, a polyethylene fiber with stretch properties, was introduced to the market in 2002. The fiber was initially targeted at the denim industry, and was marketed as being able to withstand harsh chemical treatments and temperatures of up to 428 degrees Fahrenheit.
“This decision is consistent with our effort to streamline and focus the company’s portfolio of businesses,” said a Dow spokeswoman. “After a thorough review, Dow determined that [Dow Fiber Solutions] was unable to compete with other Dow performance businesses for further investment and expansion.”
It could not be determined whether the business was profitable for Dow, which had sales of $45 billion last year, producing 5,000 products in the specialty chemical, advanced materials, agrosciences and plastics businesses.
Dow’s exit leaves Invista’s XFIT Lycra, a competing stretch product introduced in 2006, as the lone aggressively branded and marketed stretch fiber looking to stake a claim on the market. Competition has been heating up over the past several years, as denim mills and brands have developed their own stretch technologies using generic stretch products.
Dow made considerable investments behind XLA. In 2006, Dow Fiber Solutions spent $1.5 million to open a 2,500-square-foot XLA showroom designed by architect Thierry Peltrault in the heart of New York’s Garment District at 1411 Broadway. By then, XLA was being marketed to the ready-to-wear, swimwear, intimate apparel and workwear markets, as well.
In 2008, fashion photographer Henrik Halvarsson was hired to shoot Dow XLA’s first solely branded advertising campaign, featuring looks from partners like Citizens of Humanity and Calvin Klein. The global campaign involved print, TV and the Internet and ran in the U.S., Europe, South America and Asia.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)