By  on December 5, 2013

Nick Rosenthal is looking to revolutionize the way brands and retailers clear goods with Drop ’Til You Shop — a reverse auction Web site that officially launched this week. 

Rosenthal, cofounder and chief executive officer, said the site would offer “rapid-fire deals,” putting goods up at a price that drops steadily until the sale ends suddenly. Shoppers can wait longer to get a better price, but risk missing out on the deal.

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