Duane Reade is entering the world of digital gaming.
The retail chain has integrated Niantic Labs’ new mobile game Ingress, designed to blend the physical and the virtual world. The game, which can be played globally, is centered around the premise of a team of European scientists who have unearthed a mysterious energy called Exotic Matter, said to be influencing the way humans think. Players set out to either embrace that power or protect against it by joining one of two teams, The Enlightened or The Resistance.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)